WHEELS UP //
Because never of the clock.
Minutes With //
Gary Friedman, CEO of Restoration Hardware
Bio: Gary retail career started as a stock boy at Gap, // What has been the response to the overhaul of the brand? where he worked his way through the ranks, eventually becoming The response from our customers has been overwhelming. Interior the youngest regional manager in the company at age 27. Later, as designers and architects have been bringing their top clients to our president of Williams-Sonoma, Inc. (Williams-Sonoma, Pottery Barn, stores and shopping our website. Previously, access to this level of West Elm), he transformed the namesake brand while reconceptualizing craftsmanship, design and style was thought to be impossible or Pottery Barn. During his tenure, Williamsimpossibly expensive. Sonoma grew from a $200 million to $2.2 billion Furniture Stores Worldwide company. He took the helm at Restoration // What trends are you seeing in interior Hardware in 2001 with plans to reposition design right now? the brand and the home-furnishings coming out of a very modern, minimalist Ikea 301 industry. moment in design and into a period where people are responding to a mix of historic periods and // What role does Restoration Hardware classical references. There is also an appreciation 199 Pottery Barn play in the American design landscape? of the patina, the time-worn story of an item. We act as a curator, scouring the world for what In some cases, the complete reinterpretation we refer to as In of something discarded, being reclaimed and 161 Crate Barrel developing our recent collections, we traveled repurposed into a beautiful piece of furniture. around the world seven times in nine months An example would be our salvaged-wood dining Restoration seeking inspiration and cultivating relationships tables, crafted of 100-year-old from 104 Hardware with artisans. We want our customers to feel distilleries in Great Britain. a sense of discovery in our as we a connection to the detail and care the artisan gave to every // How are Americans shopping for home goods these days? element. Online? Online shopping is becoming increasingly important in the home// How did Restoration Hardware respond to the recession? furnishings industry, but stores and catalogs still account for the The threat of not surviving actually turned out to be liberating. Instead majority of our sales. adapted our presentation across all of following others who chose to lower quality to reduce prices, thus channels to immerse customers in the designs and familiarize more of a commodity product, we went the other way. We them with our artisans. Our catalogs feature full-page spreads that raised the quality and now a level of design previously only are similar to editorial, and we have an online design gallery that available to the trade at much higher prices. This combination of high showcases the products in a variety of ways. Our stores are being quality and unique design at accessible prices creates an uncommon designed more as canvas, if you allows for an value that has been enthusiastically embraced by our customers. artistic expression of home furnishings. Oliver Nixon
Pack It //
be fooled by the distressed leather and vintage styling. This weekender is a staple for every modern man. Measuring in at 20-by-12-by-12 inches, the bag boasts ample room for a few camp shirts, chinos and your Dopp kit. So grab the latest Esquire, leave the suit behind and get out of town in style.
Gladstone weekender by F.M. Allen, $725. fmallen.com. Shirts by J.Crew, jcrew.com
like carrying your bag by hand? The Gladstone comes with a detachable shoulder strap.
June 2010 deltaskymag.com
FOR PHOTO CREDITS SEE PAGE 120.