WHEELS UP //
Read Up //
The Book: The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity credentials: Richard Florida, professor of business and creativity at the University of Rotman School of Management, is best known for his conversation-starting 2002 book, The Rise of the Creative Class. Written for: Anyone, particularly those looking for reasons for (cautious, unrosy) optimism about the United future. Rating: Last year we heard the phrase, crisis is a terrible thing to With the crisis and the Great Recession losing intensity, in danger of doing just that. In 23 punchy, provocative chapters, Richard Florida calls for a recalibration of our it less on enabling thoughtless consumption and more on stimulating human creativity. Some of ideas are modest, such as abolishing the home mortgage interest deduction, which distorts the housing market. For many people, renting makes more economic sense than owning. Other ideas are broad, such as investing more in public transportation (high-speed rail) and improving pay and prospects in the increasingly important service sector. Government should be involved, but it rebuild the economy from the top down. This is primarily a bottom- and middle-up one that requires that we not be passive consumers but active citizens. Many of politicians and speaking as though we can go back to the way things were. If we just bail out homeowners and companies, it can be 2005 even 1985 or 1955. Back to the old American Dream! But an American fantasy. And one that, Florida argues, will derail longterm recovery and growth.
By the Numbers //
Amount Universal Studios spent on The Wizarding World of Harry Potter in relatively small number, considering the $1 billion that rival Disney spent on recent park upgrades.
Length of the longest steel roller coaster, Steel Dragon 2000, at Nagashima Spaland in Japan.
Annual attendance at the 12 Disney Theme parks in Europe and Asia.
Speed of the Formula themed roller coaster at Ferrari World Abu Dhabi, set to open in late 2010.
Years since Dolly Parton bought into Silver Dollar City, the Tennessee theme park now known as Dollywood. The park hosts more than 2.5 million guests each year.
FOR PHOTO CREDITS SEE PAGE 120.