The Rash Report // By John Rash
Like Lucy pulling the football away just before Charlie Brown kicks it, the World Cup always seems to fool U.S. soccer fans into thinking that this time, Americans will Beautiful irresistible. After all, how could 608 million the estimated viewership for World Cup wrong? According to Nielsen, only 12 million of those viewers came from the United States, a pale comparison to the 106 million viewers who tuned in to this American football aka the Superbowl. But Superbowl aside, World Cup numbers were actually in line with viewership for other big U.S. sporting battles. The World Series averaged 19.4 million across six games last year, while the NBA drew a 14.3 million average over games for last The NHL lags behind with an average of 5.6 million for its Stanley Cup in 2009. This could be the year: Another international competition, the Winter Olympics, managed to pull an average of 28 million viewers during its two-week run on NBC. Youth soccer leagues are booming, and the U.S. soccer team looks strong going into its much-hyped round match against England. But blame stateside soccer supporters if still a bit leery of getting their hopes up. After all, they want Lucy to pull the futbol, er, football, again.
John Rash regularly covers media issues in print.
This Month //
The Big Three for Mountain Mission Kids
Big golfers, bigger hearts. Three legendary players who transformed the PGA Tour a generation Palmer, Jack Nicklaus and Gary be facing again June at The Olde Farm Golf Club in Bristol, time for charity. With a friendly 19-hole scramble, they hope to raise $15 million for the Mountain Mission School, which has helped shelter and educate an estimated 20,000 needy children in its 87 years. You can watch a TV special on The Big Three for Mountain Mission Kids event, part of the PGA drive, on p.m. EST, July 10, on CBS.
A NEW WAY TO SEE ATLANTA.
COME SEE IT FROM OUR POINT OF VIEW.
INTRODUCTORY RATES FROM WITH COMPLIMENTARY
Value is the new Fortunately we deliver both. loewshotels.com/atlanta 877.295.8323 CODE: SKY
upgrade based upon availability. Non-commissionable. YouFirst benefits do not apply. deltaskymag.com June 2010