2. IS YOUR IDEA UNIQUE?
There are roughly 3,000 different
franchise offers that prospective
buyers can choose from today, says
Libava. To att ract those critical fi rst
franchise buyers, your idea will
need to stand out.
The Gents Place has that going
for it since there a national
chain of day spas for men as yet.
Simply hopping on an established
opening a new frozen
yogurt unlikely to succeed, he adds.
If your idea new, putt ing a
fresh twist on an existing business
type can work well. That was the
case for Dallas-based HomeVestors,
the home fi xer-upper network that
began franchising in 1996 and shot
to success with its Buy Ugly
slogan and caveman
mascot. The company has franchise
locations in 44 states and will buy
more than 8,000 houses this year.
Virginia-based Firenza Pizza,
which began selling franchises in
late 2015, stands out from other
pizza chains by offering unique
topping options such as asparagus
and avocado slices. of the
[other] ways we are different from
other pizza chains is the interactive control we give the
says CEO Dave Wood. is no
guessing how much pepperoni the
tells us as we make the
The concept is working.
have reached agreements with
great franchisees to open over 60
locations over the next few
3. IS THERE A SYSTEM?
To sell franchises, need every
MAY BE THE
HEAD COACH, BUT A
A GREAT COACHING
TEAM AND GREAT
WOOD, CEO, FIRENZA PIZZA
aspect of operations documented
to make it easy for owners to follow
and to create consistency. Franchise buyers expect to review these
materials when they evaluate your
For Chocolate Works founder
Joe Whaley, that meant creating
a 1,200-page operations manual
describing everything from how to
use candy-making equipment to
how goods should be displayed.
had to put everything
we did on the fly, that was in my
head, onto Whaley recalls.
Pantone colors we use,
all the molds and recipes, how to
temper chocolate, where to get your
Those little things out the
window? not just houses.
Take on your next money-making opportunity. is
the leading real estate investment franchise opportunity with a proven
business model and franchise system that has purchased over 65,000
houses. Call us as soon as you land, and watch your future take off.
*Each franchise office is independently owned and operated.