packaging, our approved single aspect has to be
Training methods also need to
be standardized so that customers
have a similar experience and are
treated in the same way, no matter
which unit they visit.
At pest-removal franchise
Mosquito Joe in Virginia Beach,
Virginia, CEO Kevin Wilson says
developed more than 20
hours of recorded orientation and
training videos they post online
for prospective franchisees and
another 50 hours of training is
delivered live at headquarters.
To help develop these systems,
most companies, if they have no
past franchising experience, hire
franchise pros to assist them.
the founder and CEO of franchisor
Bagels and also previously
owned a Pizza
was recruited to get Mosquito Joe
ready to sell franchises in 2012. He
hired an executive team with similar experience, to create support
services for the franchise owners.
have 80 years of cumulative franchising experience on this
4. HOW WILL YOU FUND IT?
Turning your business into a franchise is a costly process. The legal
paperwork alone can cost $15,000
to $25,000, says franchise attorney
Harold Kestenbaum, the coauthor of So You Want to Franchise
Your Business. Besides the FDD,
need to register with each
state where registration is required
to sell franchises. just the
beginning of the expenses new
franchise chains typically see.
undercapitalized is one
of the great downfalls of companies
that want to he says.
pay my fee and have
no money left for
Franchisors need marketing
help to sell the franchises, addi-
tional office staff to assist franchise
owners, corporate trainers and
more. Then, if lucky, be
three to six months before you see
the fi rst franchise-fee check, says
To ready its chain for franchise
sales, Mosquito Joe raised $3.5
million from a pool of 50 investors,
including Wilson. The company
now has nearly 170 locations open,
with 100 more franchises sold.
The Gents Davis went
a different route, raising just
$400,000 but putt ing two key partnerships in place to help launch the
chain. He brought on The Elevated
operates the 150unit massage and facial franchise
Massage one partner,
and Pro Football Hall of Famer Emmitt Smith, a Gents Place member,
as company spokesman.
The move allows The Gents Place
to take advantage of franchise sales
and support and training staff that
Elevated already has in place, saving greatly on up-front spending,
5. HOW WILL YOU PROMOTE IT?
Once legally set to sell
franchises, the challenge of
gett ing noticed in the crowded field
of franchise offers. Franchise-sales
staff will prospect, often among
successful franchisees of other
chains, who may be looking for additional brands to add.
Beyond that, media attention
can help a new franchise brand
reach more potential franchise
buyers. For instance, Davis of The
Gents Place says hoping that
celebrity status will help
att ract positive press.
Hiring public relations help
made a big difference when the
pet-care chain Camp Bow Wow
launched. President Christina
Russell says publicity got them a
prime ad spot on
the home page of AOL. More than
3,000 franchise leads poured in as
OWN A BUSINESS AND
CHANGE THE WORLD
Love What You Do
Mathnasium is a one-of-a-kind
opportunity to earn a living by making a
difference. With more than 700 centers
world-wide, and more opening each
is growing rapidly.
because we are passionate about
what we do.
In 2002, we had just one Mathnasium
center in Los Angeles, California. Today
we are teaching children in communities
across the United States, Canada, and
countries around the
neighborhood environments where
humanity combines with math expertise.
The Mathnasium Method
A Mathnasium franchise is an excellent
business opportunity in an important
with high demand. With a modest
investment, our franchisees have the
opportunity to seize a share of
a billion dollar industry.
Mathnasium Fast Facts
Ranked in Top Fastest Growing
Franchises by Entrepreneur Magazine
$40K USD franchise fee and simple
Proprietary curriculum, extensive
training, and ongoing support
An exclusive, protected territory for
each Mathnasium Learning Center
More than 700 centers world-wide!
Market By Storm
North American growth in
the child tutoring industry has surpassed
expectation. We did this with a unique
focus on math education. Our success is
the result of doing one thing and doing it
the right way.
The Mathnasium is a proven
approach to helping kids understand
math, yielding results that have been the
catalyst for incredible franchise growth
over the last 10+ years.
Make Math Make Sense
For more information please visit