CRACKING ANOTHER GLASS CEILING
THER IS STILL A GENDER GA WHEN IT COME TO STA RT-U
NDING FOR U. S. SM A LL BUSINE SSE S, BU TH AT IS SLOW LY CH A
ITH SOME TA RGETED HELP FOR FE A LE EN TR EPR ENEU S.
BY MARA HVISTENDAHL
Desirae Bobov at
the restaurant she
started in 2012.
hen Desirae Bobov began approaching potential backers
about starting first salad restaurant, she knew it
would be an uphill battle. She had noticed successful salad
spots cropping up in Washington, D.C., so she knew her
concept was strong. But getting funding for a new of which fail within three
challenging, and being a woman with no restaurant experience help: of
the big salad places nationally were basically started by three says Bobov.
52 a a
A former professional poker player
who had competed in the World Series
of Poker, Bobov was used to excelling in male-dominated spheres. But
statistics spell out a huge gender gap
in startup funding for new ventures.
Women tend to start businesses with
fully 50 percent less capital than men.
PHOTOGRAPH BY JOSE MANDOJANA