By the Numbers
My Los Angeles
LOS ANGELES COUNTY
FAVORITE EATS: When
on my way to a show in
tacos are my go-to. After
a show, midnight snacks
at a food and Kogi are two of
MUST-SEE: Grand Park
is the latest addition to
the DTLA scene.
nothing like a free
concert at the foot of
historic City Hall.
MUST-DO: I grew up in
Chicago and thought
never love a stadium
more than Wrigley Field.
The time I stepped
into Dodger Stadium, I
became an Angeleno.
Longtime announcer Vin
Audiences and artists
love it, and I swell with
96 a a
Los Angeles County
has the largest labor
force in the state.
Percent of the
workforce that is
made up of college
Total jobs in the
county; 3.67 million
of those are in the
African American 8.2%
The average annual
wage (up $728 from
SOU RCE: THE CALIFORNIA CENTER FOR JOBS AND THE ECONOMY
because they got really excited by this
Mapleton Investments chairman, Marc Nathanson, say enough about how open and cooperative the tech scene is in Southern California.
Technology, says Nathanson, is often a response
to a it be environmental,
medical, social or content sharing. people
trying to solve a he says.
Nathanson was an early tech pioneer. In
1969, he marketed cable TV door to door in rural
Kern County at a time when only percent of
the United States had cable TV, he says. The
response was so welcoming that he started Falcon Cable in 1975, a company he sold in 1999 for
$3.7 billion to Charter Communications.
I learned is that people have an insatiable appetite for entertainment. Today, there
are 100, 200, 300 channels. With Netfl ix, Amazon Prime, Hulu, there are all kinds of outlets.
The public care how they get programming as long as they have a he says.
After the sale, Nathanson became a philanthropist and investor as well as the founder and
chairman of Falcon Waterfree Technologies.
The company developed, patented and now
manufactures waterless urinals, among other
water-conservation products. Each urinal alone
saves 40,000 gallons of water a year, he says.
Nathanson is one of Southern
cheerleaders. come here for the traditional he says, but they often stay to
work in new media. Those traditional media
skills make them invaluable to gaming companies and virtual reality research.
There is something about the LA
both the perma-spring weather and the feeds a certain kind of creativity,
says Leura Fine, CEO and founder of Laurel
Wolf, an online interior design service.
Los Angeles is different, says the Alabama
native. not building things here in a bubble. We solve problems and build businesses in a
different way. And always thinking,
is this going to affect the rest of the
website has tapped into a fierce thirst
for creativity and DIY in home design. Technology is often about access, and it now allows
anyone to obtain designs and artwork from anywhere in the world. Before the days of Pinterest,
Houzz and HGTV, interior design was a service
for the elite class.
in the past, interior design
has not always been a collaborative she
says. dictated what good taste looked
like and what good taste
Fine came up with a new, simple premise: A
customer completes a brief to determine his or
her taste, uploads dimensions and photos of the
space in need of a makeover, then is matched
with a designer who helps perfect the space. At
the end of the project the client gets a shopping list with clear instructions as to what goes
Fine, who worked for a high-end interiors
company and ran her own fi rm before launching
Laurel Wolf, came up with the idea in January
2014. By early June, the site was launched, and
it now includes more than 60 employees and a
network of 900-plus designers. Says Fine,
are just gett ing
AW I I I .9) (G A I I A
TO (4 I I PA A A TO ($ ,1 6)
LOCAL ROOTS: I came to
California 20 years ago
when the arts stood in
the shadow of entertainment. But a generation
of LA arts leaders saw
a future in which the
widened its embrace.
what drives my