THE NEXT GENERATION GAP
THE ME MBER OF GEN A COMING OF AGE A ND THEY INDEPENDEN T,
FOCUSED A ND FIERCELY COMPETITIV BY ALLISON KAPLAN
ove over, millennials: A new generation is hitting the workforce, and its members interested in shared office space
or constant collaboration.
Born 1995 to 2012, Generation will begin graduating
from college this spring. Analysts say they are independent,
focused and fiercely competitive. And yet, at nearly 73 million
strong, still being mistaken for millennials (born 1980 to 1994). No
millennials have gotten so much attention, some say, that all tend
to get lumped into their ranks, even though nearly half of the 83 million
millennials are now parents themselves, according to Time magazine.
a mistake that generational expert David Stillman has seen before; his work on
generation gaps began 20 years ago, when his own peers in Gen clashed with baby
boomer bosses over philosophical issues such as working remotely and prioritizing
family time. Two best-selling books later, he sees another generation clash coming
and is advising companies large and small to get to know Gen while an
opportunity to adapt rather than react to conflict.
50 a a i
This time around, Stillman is
bringing reinforcement: his 17-yearold son Jonah, a high school senior.
True to his Gen identity, Jonah
decided to quit alpine snowboarding,
despite ranking sixth in the nation,
so he could head out on the speaking
circuit with his dad. Together,
piloted one of the first national studies on Gen workplace attitudes and
written the new book Gen Work:
How the Next Generation Is Transforming the Workplace.
you try to treat us like Jonah warns, will backfire
I LLU ST ATI BY OM A